Where would you rather work: An organization where you’re stuck in your cubicle meeting crazy deadlines with little support or one where there’s an invigorating team spirit that helps the company fulfill its mission and purpose? If it’s the latter, you’re not alone.
Company culture—the systems, values, and experiences that define the business environment for your employees—is important. It’s the soul of your company and sets the tone for success.
This culture, not surprisingly, plays a big role in recruiting and retaining employees. Glassdoor called company culture one of the top job and hiring trends to look for in 2020. The job website also conducted a survey where 77% of job seekers consider the company’s culture before applying for a position, and 65% of employees say it’s one of the main reasons they stay at their job. Developing strong company culture ideas should be an ongoing process for businesses that want their employees to thrive.
The ingredients for a good company culture
Employees should be at the forefront of your company culture—they are your main business asset. Even the most lighthearted and fun office culture ideas should inspire and engage your employees. When that happens, it will drive teamwork, collaborative problem solving, goal setting, and other attributes of a successful operation.
Your company’s culture is influenced, in part, by the kind of business or industry it's in. A business that sells outdoor adventure equipment, for instance, may take employees away for team-building hikes or campouts on weekends, or support environmental initiatives through a foundation or community outreach program. Values also play a key role in culture development. Build a strong value system for your company that serves as the framework for how you do business, and then ensure every employee has a role that fulfills those values.
It’s also crucial to remember that a company’s culture comes from the top. Management should lead in such a way that it fosters an environment where the culture aligns with the business’s mission and beliefs. Underlying it all is open communication and transparency. Clearly defining your company’s culture ensures everyone is on the same page and allows you to tackle any issues as they come up, instead of letting them fester and hurt your business.
Finally, savvy managers know that a strong company culture is good for rallying the troops, but it can also be useful when hiring new employees. A prospective job candidate who doesn’t mesh with the culture may not be the best fit to fill that open position. Hiring without culture fit in mind may lead to issues down the road. At the same time, you don’t want to sacrifice diversity for the sake of culture fit. To strike a balance, use a standard scorecard to rate all candidates against employee values, so everyone is ranked on the same system.
If you’re looking for ways to improve office culture, here are some ideas to get you started. Many of these ideas can also be adapted to work from home situations, which helps your team stay connected even when you can’t all be together under one roof.
How to improve your office culture, both on and off site
- Show your appreciation with thoughtful gestures. Recognize them when they accomplish goals, land new clients, celebrate milestones such as earning an advanced degree, or complete another year with the company. One way to do that is by giving employees gift cards. DoorDash for Work’s Employee Gift Cards for food can be set to any denomination and personalized with a message honoring employees for their particular achievement.
- Create an inviting environment. Natural light, artwork, plants, and an inviting outdoor space can create a workplace people actually want to come to every day. When your employees are working from home, offer them custom Zoom backgrounds they can use during calls with clients, interview candidates, or team members.
- Give back to the community. Find company-wide volunteer efforts, such as hosting a holiday toy drive, cleaning a local park or beach, or collecting blankets for homeless shelters. It helps build camaraderie outside of work hours and reinforces the importance of teamwork to meet a goal. If you can’t get together as a group, hold online fundraisers or donation drives for your company’s favorite causes.
- Enjoy meals together. Host weekly or monthly company lunches where management and employees can come together. DoorDash for Work offers Full-Service Catering in select cities, complete with a Catering Captain to handle meal setup and cleanup. If your company is staging virtual events for employees, consider work from home meal solutions such as Expensed Meals or DashPass for Work, allowing your team members to order food on their own and enjoy it during the event.
- Give employees the tools they need for success. Providing a company car, phone, or laptop for use on- or off-site can help your team members get their jobs done more efficiently. You may also find it useful to offer employee benefits that promote a healthy work/life balance, such as flex time and unlimited PTO.
- Introduce fun company culture ideas to make workdays more enjoyable. These can include take-your-pet-to-work days, after-work socials, lunchtime walks, yoga or meditation, etc. While you’re all working from home, host a “happy hour” on your favorite video conferencing platform at the end of the workday so that everyone can chill out together virtually with their favorite beverage.
- Make work delicious. DoorDash Expensed Meals allow employees to order food on the company’s account, perfect for those early morning breakfast meetings or late-night deadline pushes. It’s a flexible solution that accommodates group orders for small teams working together, as well as employees who are on their own at their virtual office. Plus, employees can schedule orders, so they can order food for delivery at whatever time works during their busy day. You get the added benefit of a product that makes it easy for you to manage employee business expenses for meals.
- Provide your employees with unique benefits. Expand the traditional boundaries of health insurance or a 401k with specialized offerings. For instance, give a DashPass for Work annual subscription to every employee, and they get $0 delivery fees and reduced service fees on their orders. Your team will appreciate perks that make their lives easier.
- Survey your employees. As you examine your company’s culture, don’t forget to get input from your stakeholders—your employees. They'll have useful insights that will help shape your vision as you move forward with ways to improve the office culture.
When you take the time to invest in your company’s culture, you are investing in the happiness and well being of your employees. Implementing ideas that dovetail with the spirit of your business creates goodwill and permeates every level of your company. Even simple solutions can have a significant impact. As one employee says of DashPass for Work, “I love the job for giving these benefits to us as appreciation for hard work.”
Contact us today to learn more about the right solutions for your business